In the past, customer education typically meant nothing more than a bill insert and perhaps an additional public notice. Then came the smart grid and suddenly more is required… much more. Ameren Illinois conducted a quantitative study to measure its customers’ baseline awareness about AMI. Key findings revealed:

  • 63% of customers have heard the term “smart grid.”
    Among the 63% hearing the term:
    • 40% don’t know much about what it means
    • 34% have a favorable impression
    • 29% are neutral
    • 16% have an unfavorable impression
    • 21% don’t know
  • 45% of customers have heard the term “smart meter.”
    Among the 45% hearing the term:
    • 25% of those who have heard the term don’t know much about what it means
    • 35% have a favorable impression
    • 28% are neutral
    • 23% have an unfavorable impression
    • 14% don’t know
  • 46% of all customers feel that smart meters would be “mostly an advantage,”
  • 40% seeing the meters as “having no impact,” and
  • 8% as “mostly a disadvantage.”

Customers indicated that improving reliability, bill accuracy and customer service and providing them with more control of home energy usage as the top smart meter benefits. The study will help guide the development of Ameren’s stakeholder and customer education plan. You can learn more about Ameren’s plan and ComEd’s plan by reading their Annual AMI Reports filed with the Illinois Commerce Commission on April 1, 2013. Ameren and ComEd also filed jobs creation reports as a result of the Energy Infrastructure Modernization Act.