Last spring researchers at Zpryme Research & Consulting, LLC released a study on the New Energy Customer. The data provides great insight to help utilities engage customers as we all move forward with the smart grid. A few highlights include:

  • 70% of home owners and 66.8% of renters rated their utility as good or outstanding.
  • The highest-rated potential benefit of the smart grid was saving money; the biggest concern was the cost to build it.
  • 94% of all respondents said it was important for utilities to have the most advanced communications technology to increase energy efficiency and prevent power outages; however, only 22% said they wouldn’t mind paying slightly higher rates over a short time period to fund such technology for utilities.

It has been said that a picture is worth a thousand words and that is certainly true regarding the amazing graphics that accompany this report: