Facebook, the Natural Resources Defense Council (NRDC) and Opower along with 16 utilities recently launched a social energy app to help customers become more energy efficient. Leveraging the Facebook platform, the app allows people to quickly and easily start benchmarking their home’s energy usage against similar homes, compare energy use with friends, enter energy-saving competitions and share tips on how to become more energy efficient. With an initial reach of 20 million households, the effort is one of the most significant to date, enabling people to take action and become more energy efficient.

Although anyone can use the app by logging in with a Facebook account, customers within the 16 participating utilities’ territories listed below will be able to take advantage of the app’s “Utility Connect” feature, allowing customers to choose to have their energy use automatically update each month. These utilities and energy providers include:

  • Austin Utilities (Minnesota)
  • Burbank Water & Power
  • ComEd
  • Connexus Energy
  • Consumers Energy
  • Direct Energy (coming soon in 2012)
  • Glendale Water & Power
  • Loveland Water and Power
  • National Grid (New York and Massachusetts)
  • New Jersey Natural Gas (coming in 2012)
  • Owatonna Public Utilities
  • Pacific Gas and Electric Company
  • City of Palo Alto Utilities
  • PPL Electric Utilities Corp.
  • Rochester Public Utilities
  • Utilities District of Western Indiana REMC

Hey, where is my utility?! Okay, I am feeling left out of the coolest thing to hit the energy scene. Hopefully the list of participating utilities will expand. With the growing need for energy efficiency and customer engagement by utilities, this product is a home run…just in time for Opening Day!